“If you could see me,” she quipped by phone during a break in her show, “you’d see me jump up in the air and click my heels. in Sherman Oaks, Schlessinger was fairly ecstatic about the Talkers report that she is No. “The public no longer has the hope that problems can be resolved by the harsh critics of the status quo,” he said.Īt Premiere Radio Networks Inc. Harrison says that it’s not Limbaugh’s politics causing the decline, but rather the genre of political talk. “I wouldn’t say that Limbaugh has gotten weak,” Harrison says, “but he’s not riding the wave of coming events. At his peak two years ago, the king of conservative political talk had 21 million listeners. He dropped 500,000 listeners in the past six months, and 2.25 million over the past year. ![]() Meanwhile, the Talkers survey shows that Limbaugh’s decline appears to be steady. Or, as Harrison said by phone: “Howard Stern may not be on as many stations, but he’s on the big FM music stations in morning drive.” One Stern morning show in New York can be worth more than 50 Limbaugh midday shows in the heartland in terms of actual bodies listening.” As Harrison explained in Talkers: “Audience size can grow geometrically as you move up from the unrated through the multitiered ranks of the rated markets. The lesson is that the size of the market, the strength of the broadcast signal and time of day you’re on is far more crucial in building audience than sheer quantity of stations. For that matter, Kobylt and Chiampou, with 63 stations, have only one-third the outlets of Leykis, with 176. stations, Schlessinger on 445 and Stern on 44. According to figures provided by their respective syndicators, Limbaugh is on 599 U.S. ![]() What’s particularly interesting is that Stern has by far the fewest stations among the top three. So unless you know every outlet and time period of a given syndicated show, there is no way to calculate its national audience with certainty-and syndicators keep their station lineups secret, for competitive reasons. Arbitron measures listenership by hours of the day, not by show titles. Harrison’s report is noteworthy because radio, unlike television, has no official list of its most popular nationwide programs. He’s a giant of broadcasting, and he’s no longer considered a sideshow.” ![]() “With his movie, with his becoming increasingly mainstream, more stations are picking him up, and he’s taken that one step beyond.
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